Buy Any Part is an online exchange that makes acquiring spare parts for anything you can think of a breeze.
They approached us to create an advertising campaign to highlight the convenience of their service - starting with an animated commercial targeting customers in the agriculture sector.
We came up with this little story about a farmer and his rooster sidekick who manage to get their day back on track with the help of Buy Any Part. You’ve got to make hay while the sun shines - especially when you live in Manchester!
All visual elements, from initial storyboards to animation right through to rendering and final delivery were handled by 3DR Studio.
On The Rocks
Paulo and Esther keep a remote lighthouse. They have a tragic shared history which comes bubbling up to the surface one stormy night when they rescue a vulnerable creature from the sea.
This personal development project has been a labour of love (and sometimes hate) that we’ve been working on for a while. Right now we love it so look out for updates soon.
In the meantime here’s a teaser trailer we made plus some extra behind the scenes goodies.
On The Rocks - Teaser
On the Rocks - Paulo Rig Test
Character rigging (the process of placing animation controls and articulation points inside a 3D character model) is one of our specialities. There’s something magical about taking a character out of its default pose and designing its expressions. This video shows a quick test of Paulo’s rig being pulled around.
On the Rocks - Fox walk test
Testing the fox rig with a quick walk cycle animation.
Aardman - Nestle
We provided custom animation rigs for these awesome characters. The main challenge for the cows was to create rigs capable of performing a wide range of motion both as bipeds and quadrupeds.
Aardman is an incredible studio and it was great working with directing duo Andrew Lavery and Mat Rees on these hilarious commercials.
Aardman - Nestle "Wake Up"
Aardman - Nestle "Milking Shed"
A cautionary tale about the perils of spending too much time immersed in social media. OR... A lesson in opportunism for hairy, blue monsters!
We created this little in-house film in order to experiment with some After Effects rigging techniques and to remind ourselves to look up from our phones once in a while!
Character design, concept art, doodles and brain dumps live here
Aardman - Dacia
Aardman’s Danny Capozzi directed this charming commercial for Dacia.
We handled rigging and animation on-site at Aardman’s fantastic Bristol studio.
Aardman - Dacia "Why"
Eurosport - British Superbikes
Back in 2011 we created this sequence for Eurosport’s coverage of the British Superbikes Championship.
The brief was to evoke the grit and grunge of the British weather and to reflect the lower budgets that teams on the British circuit have to work within compared to the glossier World Superbikes Championship.
British Superbikes - Eurosport 2011
Style frame we created when initially pitching for the project
Concept art created during early phases of the project
FIFA - World Cup 2014
When former Derby based studio Boxframe asked us to help them pitch for the opening titles for the 2014 FIFA World Cup we thought they were joking - Imagine how we felt when we won!
3DR Studio ended up designing, modelling, rigging and animating all the digital assets for the sequence. Everything from characters to palm trees!
We created hundreds of digital assets for the sequence, some of which were only on screen for a few frames! Here’s a slightly longer look at one of them.
We created this animation for integrated agency Mojofuel in 2010. We were given the opening line: “Mr Mojo was standing in front of his mirror.” and the closing line: “Mr Mojo realised it was time for tea.”
The rest was up to us.
3 Weeks later we had this (very) short film in which our hero uses his digital design super powers to thwart the bad guys.
We were comissioned by Sedley Place to animate these cheeky sequences for the iconic digital screen in Piccadilly Circus.